Filipinos have always loved catching up over coffee, sipping beverages while watching their favorite series, and trying new matcha cafes. Then, in 2025, international tea chain CHAGEE brought the fun of slowing down and enjoying the magic and science of teas. A little over a year after arriving in the country, the brand marks a special milestone as it opens its first flagship store in the Philippines at Bonifacio High Street in BGC, Taguig City. “Since we've arrived in the Philippines, we've always wanted to introduce Filipinos to the art and experience of freshly rooted tea,” Sonny Tiong, general manager of the Philippine arm of the tea chain, said during a special media preview on November 11. He added, “We didn't just want to create just another dish; we wanted to create a cultural destination— a place where people can enjoy good tea, appreciate design and culture, and spend meaningful time together.” According to the general manager, the flagship store's design is guided by the “principles of magaan (light) and maaliwalas (bright).” Hence, the Bahay Kubo-esque vibes of the store, supported by Filino craftsmanship, wood and stone finishes, capiz surfaces, and accents of locally woven textiles. To make the celebration more special, the brand named...
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