Rapper Kiyo spotlights Filipino culture in new music video

Rapper and singer-songwriter Kiyo takes center stage in a new music-focused campaign, “Rumdam,” exploring how friendships and self-expression shape the experiences of young Filipinos. The artist, whose real name is Yukihiro Rubio, is featured in the video for “Rumdam,” which draws inspiration from the Filipino word “ramdam” and its association with emotions. Known for his