Why is South Korean culture sweeping the globe?

Inquirer.net - Oct 13, 2024

SEOUL—It’s won Oscars. Its television shows and K-pop stars dominate global charts. Its leading novelist just won the Nobel literature prize. How did South Korea become such a global cultural powerhouse? From the late 1990s, Korean dramas and K-pop idols started gaining traction in neighboring Asian countries like China and Japan, marking the start of

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