Nayeon joins the opening of CHAGEE's first flagship store in the PH
Filipinos have always loved catching up over coffee, sipping beverages while watching their favorite series, and trying new matcha cafes. Then, in 2025, international tea chain CHAGEE brought the fun of slowing down and enjoying the magic and science of teas.
A little over a year after arriving in the country, the brand marks a special milestone as it opens its first flagship store in the Philippines at Bonifacio High Street in BGC, Taguig City.
“Since we've arrived in the Philippines, we've always wanted to introduce Filipinos to the art and experience of freshly rooted tea,” Sonny Tiong, general manager of the Philippine arm of the tea chain, said during a special media preview on November 11.
He added, “We didn't just want to create just another dish; we wanted to create a cultural destination— a place where people can enjoy good tea, appreciate design and culture, and spend meaningful time together.”
According to the general manager, the flagship store's design is guided by the “principles of magaan (light) and maaliwalas (bright).” Hence, the Bahay Kubo-esque vibes of the store, supported by Filino craftsmanship, wood and stone finishes, capiz surfaces, and accents of locally woven textiles.
To make the celebration more special, the brand named Nayeon of TWICE as a friend of CHAGEE and invited the singer to hold a special fan meeting with Filipino ONCEs, NAYEON Meet & Greet.
Nikki Sindiong, social media and influencer marketing of CHAGEE Philippines, explained: “Being a friend of the brand is bringing people together through shared experiences and celebrating personalities who embody the positive and vibrant spirit of our brand. Nayeon's personality is very bright. It's very positive, and she has this incredible connection with her fans.”
READ: NAYEON ANNOUNCES NEW SINGLE NA-STY
“We felt she was a wonderful fit for the opening of the first flagship store, and knowing how passionate Filipino ONCEs are, we saw that this is a great way to mark the celebration of our first flagship store in the Philippines,” she added. “In a way, we are seeing this as a kind of our little early Christmas treat for Filipino fans of Nayeon and TWICE, and our way of saying thank you for all the love and support that CHAGEE has received in the past year.”
In an exclusive interview with select media, including GMA Lifestyle, Nayeon said she chose to join the opening of the CHAGEE's flagship store in the Philippines because it is a brand close to her heart and she wanted to see her Filipino fans.
“I like CHAGEE very much and it's my favorite brand,” she said. “And since it's been a long time after coming here in the Philippines, I'm very excited to meet my Filipino fans.
According to the singer, the tea chain, specifically its Da Hong Pao flavor, has even helped her ease her way through a busy schedule.
“I like to drink tea every morning and I like it before going to a schedule,” Nayeon shared with GMA Lifestyle.
Check out some of Nayeon's snaps in the Philippines in this gallery and take a closer look at the tea house's first flagship store in the Philippines below.
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